‘You say you want a revolution, Well, you know, We all want to change the world’, sang the Beatles. The people behind Greenpop don’t just want to change the world – they’re actually doing something about it. The ‘Treevolution’ has begun.
Greenpop is one of the most exciting new organisations in Cape Town. Run by three friends, Lauren O’Donnell, Jeremy Hewitt and Misha Teasdale, Greenpop, which started as an Arbour Month campaign to plant 1000 trees in September, has since adapted into an inspiring full-time business, with the name lending itself to making ‘greening’ part of popular culture.
The dynamic team of three realised the growing need to green townships, and, as Hewitt says, “there was really no option at the end of the month to stop. In the beginning, the more we went out and planted, the more we realised there was this massive void in the townships [because] there is just no greenery”.
There is an enormous divide in Cape Town between leafy suburbs and dusty wastelands – and Greenpop wants to change this. “Greening is an aspect of development that is often overlooked”, says Hewitt, “but that doesn’t mean that there aren’t people who realise its importance”. Their current mission is urban greening and beautification, which can, according to environmental studies, really uplift communities, and help heal many social issues.
Greenpop’s website – www.greenpop.org – appeals to individual donors to purchase Cape indigenous trees for just R75, which enables tree planting in township schools where insufficient budgets only cover basic infrastructure. Fruit trees, which cost R100, will get planted on an incentivised basis, ensuring that schools prove they are capable of maintaining their trees. Greenpop is also appealing to bigger companies to assist them in becoming more financially sustainable.
The Greenpop team have ambitious plans to become national – soon, and have even been approached to plant 4500 trees in Zambia. Up until now, Greenpop has been relying on friends for the use of their bakkies to help transport trees, but because of the growing demand for trees, they are hoping to buy their own Green Machine. If you can help fund this Super Idea, write to us at email@example.com
Remember, planting six trees a year cancels out the average person’s annual carbon footprint. So, instead of purchasing impersonal, unnecessary gifts that will probably end up gathering dust at the back of a cupboard, why not gift a Greenpop tree this Christmas? www.greenpop.org.
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