Prepare to Brainstorm
- Get comfy and bring some food (for thought too)!
- You’ll need paper, post-its, colourful kokis, cameras….and lots of energy
- Display the challenge so everyone can see it loud and clear
- The goal is to come up with as many ideas as possible. Be crazily imaginative and don’t limit your ideas – even if they seem unrealistic at this point! Start with “Imagine if….”
- Think BIG, stay open-minded, feel excited and optimistic (Think ‘and’, rather than ‘but’)
- Stay focused on the challenge
- Have fun!
Build an Overview
- Capture and display your ideas immediately after your brainstorm session to give you a clear direction and purpose for the next steps
- Which idea are you all most excited about?
- Summarize it in a single sentence
- Describe how your idea would work
- Do a reality check and be prepared to let go of any ideas that just won’t work
- Make your ideas actionable
Search for Meaning
- How will your idea impact society?
- Who will benefit?
- Will it change thinking, behaviours and systems?
- What is its long term impact?
Experiment & Experience
- Contextualise the idea as early as possible in the process, to make it as real as possible. Eg: create a prototype, build a paper model, or do a role-play to test your service/methodology. You can do this in just twenty minutes and it’ll help you decide if you want to take the idea further.
- Hold a workshop, interact, get people to participate in your experiment.
- Bounce your ideas off people outside your team and get their constructive feedback.
- Observe people’s behaviours.
- List any constraints you are facing. What is your idea missing?
- Share your feedback with your team and adjust your thinking/concept if necessary
Now go to Week 6+: Execute